In the world of Internet marketing and website development the range of services and the level of quality behind those services can be totally baffling to a business owner attempting to increase her business through the Internet.
In my conversations with clients I often have the opportunity to speak to this issue. Whether it’s an online service offering logo development for $99 or the ploy that tells the consumer they can build their own website fast and cheap, there are many online companies who over promise and under deliver.
For a long time I considered these folks my competition, but I have come to understand that they are not. You really do get what you pay for, and if you want a logo that casts a vision for your company or a website that actually causes a targeted response, then looking for the best “deal” is throwing good money after bad marketing.
Once I got over being uncomfortable when someone compared my pricing to the latest Internet deal, something opened up for me. Hey, I love a good price, too. And what I do know for sure about Canopy Marketing and the services we provide is that we are, in fact, low priced when truly compared to a marketing firm of equal stature and experience.
But a good deal really shouldn’t be about price. When marketing your company and attempting to grow your market share, it is important to put what marketing resources you do have in play to make the most impact for your money.
We’ve been in business since 1996 and we are here to stay. Our relationships are for the long term, and that means we want to provide not only value but quality. We stake our reputation on it.
I heard about a printer that posted a sign in his place of business that said:
1. Price
2. Service
3. Quality
Pick Two.
Kind of sobering, but after my years in the business I find it can be true. If you are picking your marketing agency on price alone, you will probably suffer for service and quality.
What makes the most sense to me is to weigh price, while considering the quality of the work performed and the level of service you expect. We always work to provide the lowest price possible, without compromising quality. And we don’t compromise service — ever.
Next time: What does it cost to develop a website?
