Email newsletters are an excellent way to connect with your customers or potential customers. But, we all know that our email boxes are crammed with email marketing. There are a variety of spam checkers and filters that stand in the way of your email newsletter and your customers In Box.
So, keep a few tips in mind to make sure your email newsletter gets to your client and hits the mark.
Avoid having your email newsletter labeled as spam….and miss your client’s In Box.
Here’s what NOT to do:
Don’t use ALL CAPS in the subject line or in the text of your email
Don’t use “trigger words”
· These include: free, trial, money, quote, sample, membership, access, sex, spam, $$$, checks, money orders, extra income.
· Even seemingly harmless words like search engine listings, cable converter, and reverses-aging can penalize your email. Be careful when picking your message title.
Don’t use excessive punctuation (!!!)
Instead, use “good triggers” and prove that your email is a real, justifiable email.
Here’s what TO do:
Use the words News, Newsletter or List in your subject line
Indicate your publishing frequency in the subject line (Weekly, Daily, Monthly)
Include the date of the newsletter in the subject line
Include the Issue Number in the subject line
With these simple guidelines you’ll have a better shot at getting your email where you want it….getting the attention of your client.