Branding Campaigns

Journey of Health

This naturopathic doctor’s goal was to corner the market on alternative medicine in her community. Her new medical practice needed everything – from a logo to a website and printed materials.

We started with the philosophy that she brought modern medical techniques with traditional “black bag medicine” care. From there we created the new Journey of Health logo, fashioned to look like an old-fashioned doctor’s shingle.

The website was designed to provide resources for current patients and explain alternative medicine to potential patients. A blog on the site helps Dr. Fowl communicate with the public, and patients can order pharmaceuticals through the site, too.

Journey of Health website by Canopy Marketing

Corporate Identity pieces (letterhead, envelope and business cards) a full-color marketing sheet and direct mail postcards round out the branding package.